Business Modelling and ICT

Catalogue des cours de Télécom SudParis

Code

MGT 7001

Niveau

PostGraduate (MSc)

Domaine

Management

Langue d'enseignement

Anglais

Crédits ECTS

4

Heures programmées / Charge de travail

18 / 30

Responsable(s)

  • VIALLE Pierre

Département

- Management, Marketing et Stratégie

Objectif

Technological and service innovation induce the rise of innovative business models based on varying manners of managing revenues, costs and exchanges. This course develops the theory and practical applications of business modelling in the case of ICT-based businesses.

Objectives
• Define the various dimensions of business models and their interaction
• Examine the main parameters of successful business models
• Design business cases and models
• Learn from successful business models in various contexts
• Appraise successful strategies

Expectations: Participation in courses, teamwork, document research. Pedagogical methods : Course, case studies, student’s presentations

Contenu

Class schedule :
• Introduction
• Theoretical foundations for business modelling
• The dimensions of business models and their interaction: value-chains and activity model, supporting infrastructure, role model, value proposition, financial model
• The evolution of business models with technological innovation
• Tactics for capturing value
• The role of user’s participation
• Analyses of various cases (i.e. mobile business models, web business models, digital games business models, TV and movie business models)

Prérequis

 

Mots-clés

 

Evaluation

Evaluation: Personal work, teamwork, test

Approches pédagogiques

 

Programme

Master of Science

Fiche mise à jour : 09/03/2016 15:31:23