Code
IGSF MGT 4255
Level
M1
Graduate
Graduate
Semester
Fall
Domain
Management
Program
Programme Ingénieur
Language
Français/French,Anglais/English
ECTS Credits
2,5
Class hours
25
Workload
50
Program Manager(s)
Department
- Pôle Formations
Educational team
Organisation
Cours/TD/TP/projet/examen :Learning objectives
Understand and master the principles of disruptive thinking in marketing.
Know the approaches and methods kinked to innovation, particularly those that radically change the world, known as "disruptive methods".
Discover the many facets of the disruptive strategy, the "brand keys" and the " innovation keys"
Develop a disruptive thinking framework
Apply this disruptive thinking framework to a self-defined group project
Evaluation
Voir ci-dessus
Please see above
Assessment formula
Contrôle continu : projet de groupe 100%. Inclut présence au cours participation qualité du rendu.
Continuous assessment: Group project 100% (include attendance participation quality of work output)
References
Thank you for disrupting, Jean-Marie Dru, Wiley 2019
The Innovator's Dillema, Harvard, Clayton Christensen 1997 & 2016
Disruptive class, Clayton Christensen, 2010
This is marketing, "You can't be seen until you learn to see", 2019, Portfolio Penguin, Seth Godin,