An Introduction to marketing

Catalogue des cours de Télécom SudParis






2ème Année Management,2ème Année Télécom





Crédits ECTS


Heures programmées


Charge de travail




  • Langues et Sciences Humaines

Equipe pédagogique


Under the guidance of an experienced teacher and speaker of English, students will strive to individually develop their writing and public speaking abilities.

Acquis d'apprentissage

The objective of this course is for students to be able to communicate confidently and effectively in English in their future careers. They will learn about the profession of marketing through the conception and development of a marketing plan, case studies and practical examples will be used in order to learn marketing concepts and vocabulary. Students will develop the necessary skills to present and discuss topics relevant to marketing in the business world.


The goal of the class is to give a general introduction to the four main concepts of marketing, to teach students the terms necessary to understand marketing situations in business and the daily functions within a marketing department. The course is taught from the perspective of a marketing manager being able to identify, make and implement marketing decisions within an organization.

Attentes du cours

Students should expect a high degree of interaction. This course requires active whole class and group discussions. Half the class will consist of the practical application of concepts via case studies. Homework is given each week and requires the preparation of business cases for the following week.


All Grading will be on a scale of 0 to 20, unless otherwise stated.

1/3 CF: A written response to given input, produced in an academic style
1/3 CC: Selected Classroom assignments, as detailed by the teacher.
1/3 PP: Presence & Participation (each representing 50% of the PP grade)

Presence: Students will receive credit for attending class regularly, up to a maximum of 1/6 of their total grade. Unjustified absences will thus have a direct impact on student’s overall grade.
Participation: Students will be assessed on their participation in class, according to the criteria in ‘classroom expectations’

Validating the tandem programme will add 2 bonus points to a student’s CC grade (CC) of the corresponding language course.
It is the responsibility of the student to make up for any missed work in order to avoid these absences further impacting final grades.

CEFR Grade (A1-C2)
Students will be continuously assessed as to their language level relative to the CEFR criteria.
There is NO DIRECT RELATION between a student’s CC/CF/PP and their CEFR level.

For more information, please refer to the LSH website.
The results of the UV (CF & CC & PP) after the CF2 are limited to 13/20, regardless of the composite grades (except in the case of justified absence for CF1).

‘Redoublement’ can only take place in the following academic year (N+1) in a pre-defined period indicated on the academic calendar

Approches pédagogiques

The classroom experience will focus on achieving high-level written and oral communication. To achieve this goal, students will work through a rigorous drafting & editing process both of their written work & oral presentations. Specific coaching will be provided to help students meet the goals they set themselves during the semester


Programme grande école,Programme Ingénieur,Programme Bachelor

Plan du cours

What is marketing?
Target markets including
understanding customers, segmentation of the market, different ways of analyzing a market
Brand marketing- how to build a brand through different ways
The secrets of the Superbrands
The product- life cycle
Marketing strategies
Setting the price
Place of selling
Developing effective communication

Please note that this schedule is tentative and subject to change.

Fiche mise à jour le 09/02/2021