Code
IGFE MGT 7001
Niveau
MSc
Graduate
PostGraduate
Semestre
Fall
Domaine
Management
Programme
Master of Science
Langue
Anglais/English
Crédits ECTS
4
Heures programmées
15
Charge de travail
30
Coordonnateur(s)
Département
- Management, Marketing et Stratégie
Organisation
Cours/TD/TP/projet/examen : 12Acquis d'apprentissage
Technological and service innovation induce the rise of innovative business models based on varying manners of managing revenues, costs and exchanges. This course develops the theory and practical applications of business modelling in the case of ICT-based businesses.
Objectives
• Define the various dimensions of business models and their interaction
• Examine the main parameters of successful business models
• Design business cases and models
• Learn from successful business models in various contexts
• Appraise successful strategies
Expectations: Participation in courses, teamwork, document research. Pedagogical methods : Course, case studies, student’s presentations
Contenu
Class schedule :
• Introduction
• Theoretical foundations for business modelling
• The dimensions of business models and their interaction: value-chains and activity model, supporting infrastructure, role model, value proposition, financial model
• The evolution of business models with technological innovation
• Tactics for capturing value
• The role of user’s participation
• Analyses of various cases (i.e. mobile business models, web business models, digital games business models, TV and movie business models)
Evaluation
Evaluation: Personal work, teamwork, test